Brief:
The objective was to craft a heartfelt Mother's Day campaign for Packages Mall, incorporating logo manipulation and a digital banner. The aim was to honor mothers and encourage patrons to celebrate the special day at the mall.
Challenge:
Designing a campaign that authentically captured the essence of motherhood while aligning with Packages Mall's branding posed a challenge. Additionally, ensuring that the campaign resonated with the audience and conveyed the depth of maternal appreciation required strategic creativity.
Solution:
The campaign featured a thoughtful manipulation of the logo, incorporating elements symbolizing maternal love and care. The digital banner showcased vibrant visuals and heartfelt messaging, inviting patrons to celebrate Mother's Day at Packages Mall. Strategic placement of the campaign across digital platforms heightened engagement and encouraged participation in Mother's Day festivities. By honoring mothers with sincerity and warmth, the campaign successfully fostered a sense of appreciation and celebration at Packages Mall.
